All work
Case study · Apparel
Kinfolk.
A creator-led launch that sold out the first drop in nine days.
- Services
- Brand launch, Influencer marketing, Paid social
- Year
- 2026
- 9 days
- to sell out the first drop
- 2.1M
- organic video views
- 4.8×
- return on ad spend
- 38%
- of buyers came back within 60 days
The challenge
A new apparel label with no audience, a small budget and a launch date six weeks away.
What we did
- 1
Seeded the first collection with 40 micro-creators who already wore similar brands.
- 2
Turned the best-performing creator clips into paid ads within 48 hours of posting.
- 3
Built a waitlist that unlocked early access, then used it as the launch-day audience.
“We launched like a brand that had been around for years.”
Let’s orbit