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Sundown

We build brandsthat stay lit.

Strategy, identity, web and campaigns for companies ready to be remembered — not just seen.

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Studio/01

Abrandisnotalogo.Itisthefeelingpeoplekeepafterthescreengoesdark.Wedesigneverytouchpointtoleavethatafterglow—clearinstrategy,boldinformandconsistentwhereveritlands.

Founded
2012, Amsterdam
Team
28 strategists, designers & engineers
Clients
Scale-ups, cultural brands, consumer products
Services/02

Clear systemsfor brand growth.

Five disciplines, one team. Hire us for one or let them work together from day one.

Positioning, audience and narrative work that gives every later decision a reason.

  • Positioning
  • Naming
  • Messaging
  • Brand architecture

Selected work/03

Brands weset alight.

A few recent programmes, measured by what changed after launch — not by awards.

A dancer wrapped in flowing orange fabric under dramatic light
Identity · Web · Launch2026

Halde Audio

A sound brand that looks like it sounds.

+212%

pre-orders vs. forecast

A woman seated on a chair in front of a large orange circle of light
Strategy · Identity2025

Marrow & Co.

Repositioning a 40-year-old furniture maker for a new generation.

3.4×

direct-to-consumer revenue

A shadowed portrait lit by a red spotlight
Campaign · Motion2025

Vesper Festival

Three nights, one visual language, zero unsold tickets.

100%

sold out in 9 days

A man’s face lit by warm orange light against a dark background
Web · Product2024

Northfold Bank

Making a challenger bank feel human on every screen.

−38%

onboarding drop-off

Showreel 2026/04

Two minutes of afterglow.

Brands launched
120+
Clients who return for a second project
97%
Strategy to content, under one roof
360°
Years shaping brands in Europe
14
Process/05

From first sparkto steady glow.

  1. 01

    Ignite

    2–3 weeks

    Workshops, research and a positioning everyone can repeat in one sentence.

  2. 02

    Shape

    4–6 weeks

    Identity routes, refined into one system tested on real touchpoints.

  3. 03

    Build

    6–10 weeks

    Website, product surfaces and launch assets designed and engineered together.

  4. 04

    Glow

    Ongoing

    Campaigns, content and a retained team that keeps the brand consistent.

Clients/06

In theirown words.

  • “They found the sentence our whole company now repeats. Everything else followed from it.”

    Lena Brandt

    CEO, Halde Audio

  • “The identity worked on day one and still works three product lines later. That is rare.”

    Tomás Rivera

    Marketing Director, Marrow & Co.

  • “Fast, opinionated and right more often than not. The festival has never looked this coherent.”

    Aiko Mori

    Creative Lead, Vesper Festival

  • “Our onboarding finally sounds like us. The numbers moved within the first month.”

    Jonas Weber

    Head of Product, Northfold Bank

FAQ/07

Before thefirst call.

Contact/08

Let’s lightsomething up.

Tell us where you are and where you want to be. A partner replies within two working days.

Budget

We reply within two working days.