Journal
Strategy
Building a social media strategy that scales
By Jonah Pell · August 29, 2026 · 8 min read
A simple operating system for planning, producing and measuring social content every week.
Scaling social is less about posting more and more about deciding faster. The teams that grow have a rhythm: plan on Monday, produce midweek, review on Friday.
Three content pillars, not ten
Pick three themes your audience cares about and your brand can own. Everything you post should fit one of them.
Measure what moves revenue
Track saves, shares and click-throughs alongside followers. They are a far better signal of content that will sell.
