All work
Case study · Florist & gifting
Bloomery.
A retention engine of automated flows that brings customers back for every birthday and anniversary.
- Services
- Lifecycle marketing, Paid social, Site experience
- Year
- 2026
- 178%
- increase in website traffic
- 56%
- increase in customer lifetime value
- 340%
- increase in ROAS
- 91%
- decrease in acquisition cost
The challenge
Bloomery sold beautifully but almost entirely to one-off gift buyers. Every Valentine’s Day was a scramble to buy back customers they had already won once.
What we did
- 1
Mapped the gifting calendar and built reminder flows around the dates customers had already shopped for.
- 2
Rebuilt the product page around delivery-date certainty, the number one reason for abandoned carts.
- 3
Shifted paid social from discount ads to short, seasonal creator videos.
“They turned our busiest week of the year into a busy year.”
Let’s orbit