All work
Case study · Outdoor gear
Trailmark.
Search and video campaigns that made a niche gear brand the first result for “ultralight pack”.
- Services
- Search engine optimisation, Paid search, Video
- Year
- 2025
- #1
- for 18 priority search terms
- 212%
- more organic revenue
- 47%
- lower cost per acquisition
- 6
- markets launched
The challenge
Trailmark made the best pack in its category but lost almost every search to retailers selling it for them.
What we did
- 1
Built buying guides and comparison pages that answered the questions hikers actually search.
- 2
Produced trail-tested video reviews and used them across search and YouTube ads.
- 3
Launched localised stores for six markets with their own search strategy.
“We stopped renting our own customers from marketplaces.”
Let’s orbit