All campaigns
Case study #2 · Fitness studios
Harbour Fit
Local search and social campaigns filled two new studios before opening day and lowered cost per member by almost half.
- 1,240
- Members in 90 days
- −46%
- Cost per member
- 3.8×
- Return on ad spend
The problem
Studio memberships relied on walk-ins and referrals, with no predictable way to fill new locations.
Channels
- Google search
- Local landing pages
Weekly revenue index
Week 1Week 14
What we did
01
Map
Built radius audiences and search campaigns for every studio.
02
Offer
Tested free-week, founding-member and class-pack offers side by side.
03
Follow-up
SMS and email flows that turned trial bookings into memberships.
“We opened two studios at capacity. That has never happened before.”