All campaigns
Case study #3 · Fintech app
Nordpay
Optimising for verified users instead of installs halved real acquisition cost and doubled the share of active users.
- −52%
- Cost per verified user
- 2.1×
- Active users
- 64%
- Onboarding completion
The problem
App installs were cheap but very few users verified their account, so acquisition costs ate the margin.
Channels
- App campaigns
- YouTube
Weekly revenue index
Week 1Week 14
What we did
01
Signal
Sent verified-user events back to every ad platform.
02
Message
Rewrote creatives around trust and speed instead of rewards.
03
Retain
Onboarding nudges for users who stalled at verification.
“They optimised for the number that actually pays our bills.”