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Case study #1 · Beauty e-commerce
Lumen Skin
After restructuring the creative approach, the brand achieved higher profitability and expanded into new channels, including retail and TikTok Shop.
- >2.3×
- YoY sales increase
- 5–6×
- Monthly profit
- 81%
- Increase in ROAS
The problem
The brand lacked the time and internal resources to manage paid ads effectively and struggled to scale performance.
Channels
- Meta ads
- TikTok ads
- UGC creators
Weekly revenue index
Week 1Week 14
What we did
01
Audit
Rebuilt tracking and found 38% of spend going to audiences that never bought.
02
Creative engine
Twelve new UGC concepts every week, tested in small budgets before scaling.
03
Scale
Doubled budget on the winning angles and opened TikTok Shop.
“Torque turned paid social from our biggest cost into our most reliable channel.”