All results
Streetwear 9 months
Kova
From local drop to sold-out launches
- +212%
- online revenue
- 4.1×
- return on ad spend
- 38 min
- to sell out the last drop
The challenge
Kova had a loyal local following but every drop relied on word of mouth. Paid ads burned budget on the wrong audience and launches sold slowly outside their home city.
Services
- Customer acquisition
- Social media marketing
What we did
- 01Rebuilt the audience from purchase data and lookalikes
- 02Creator-led launch content for every drop
- 03Waitlist landing pages with countdowns
- 04Weekly creative testing on TikTok and Instagram
Your brand,
next.
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