Skip to content
Volta
All results

Fashion 12 months

Mirelle

Turning followers into customers

+380K
engaged followers
46%
of revenue from social
2.3×
repeat purchase rate
Mirelle campaign imagery

The challenge

Mirelle’s audience was growing fast on social, but almost none of it reached the store. Engagement and sales lived in two different worlds.

Services

  • Social media marketing
  • Customer acquisition

What we did

  1. 01Shoppable content on every post and story
  2. 02A members’ club with early access
  3. 03UGC programme with 120 creators
  4. 04Retention flows tied to the content calendar